About Us

At Grassroot lab, we prefer approaching social issues from the bottom up, not the top down. Governments can and do solve issues from the top down through policy and legislation every day. However, top-down change alone isn’t always enough. In many situations, citizens can accomplish quite a lot by taking matters legally and ethically into their own hands. Our goal is to inspire change from the bottom up. We use the power of business to draw attention to various social ills affecting our world, aiming to build communities of citizens dedicated to solving these issues.

After all, the people have the ultimate power.

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